Harper Arlington is a premier wedding planner specializing in elegant, high-end weddings. Known for their meticulous attention to detail and luxurious events, Harper Arlington aims to create unforgettable experiences for their discerning clientele. The goal was to develop elegant branding that reflects Harper Arlington's upscale audience. This included creating a sophisticated logo with versatile variations for different marketing materials and selecting colors that embody elegance and sophistication.
The resulting logo features a flower composed of interlocking wedding rings, symbolizing unity and love, paired with elegant typography. Additionally, I designed a symbol derived from one of the rings in the flower, which can be used independently. Various typography variations of the logo were also created, including initials and the slogan "Let's make love happen." The overall design ensures it is clear that Harper Arlington is a wedding planner without explicitly stating it in the logo, maintaining an elegant and minimalistic aesthetic.
One specific task was to create business cards, which I designed in different variations of the brand colors. This allows Harper Arlington to showcase their branding effectively at fairs, providing a tangible representation of their brand's elegance and versatility.
