Gütter Naturbaustoffe specializes in sustainable, eco-friendly building materials and furniture, with a strong focus on beds, sleep solutions, and environmentally conscious housing. Based in Wasserburg, Bavaria, their reach extends worldwide, catering to clients who prioritize quality and sustainability.
For Gütter, I manage their social media presence, creating engaging content that reflects their modern yet eco-conscious brand tone. Over three months, I successfully grew their social media audience by 30% organically. Beyond social media, I design marketing collateral, including print ads, construction banners, and signage.
![Social Media Preview of Construction Wood Work Account](https://cdn.myportfolio.com/5423c343-b1ab-4b7d-a250-643cb3fc5522/9bcbc2b5-e842-42d0-9897-9c9a786e8efd_rw_3840.png?h=f0d52a04c660e43287d41de58c5842f8)
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Organic Social
I craft a mix of informative posts and aesthetic visuals that reflect the brand's eco-conscious values. By collaborating with photographers, I ensure high-quality imagery that resonates with their audience.
To foster engagement and build community, I use interactive stories and highlight collaborations with suppliers of building materials and furniture. These partnerships allow us to showcase unique content from their extensive databases.
![Magazine ad in newspaper featuring graphic design campaign of building company](https://cdn.myportfolio.com/5423c343-b1ab-4b7d-a250-643cb3fc5522/52cc1721-9b80-42c9-be1c-98a93fdba41c_rw_3840.png?h=c6750297353bc9bb503c53967244d932)
I also handle targeted ad campaigns, collaborate with photographers to produce high-quality visuals, and manage B2B marketing efforts to strengthen their industry presence. Additionally, I write newsletters to keep their audience informed and engaged, ensuring all efforts align with their brand and target market.
![construction fence of building company](https://cdn.myportfolio.com/5423c343-b1ab-4b7d-a250-643cb3fc5522/082e663a-ef32-4c60-a4fa-16d4110b66be_rw_1920.png?h=6eb5e7a47cfa9d5e1c52ea5acdb86b19)
![loyalty card design example for building company](https://cdn.myportfolio.com/5423c343-b1ab-4b7d-a250-643cb3fc5522/3320f072-91bd-4b03-a9db-590141747230_rw_3840.png?h=c7dd02e05e9466cd7086a2db60650ae1)